Category Archives: Advertising and Analytics

Cut Ad Spending With AI-Powered Billboard Analytics

See how billboard analytics data can turn every impression into measurable impact.

Using Foot Traffic Analysis to Determine Your Next Billboard’s Site

billboard-site-featured-imageFoot traffic analysis used to determine the next billboard site

In Metro Manila, the goal of billboard placement is to be noticed by the proper people in the middle of their everyday lives, not just to be visible.

How Calton Datx’s Customer Analytics Tool Helps Brands Cut Through Noise and Drive Conversions

conversions-featured-imageCustomer analytics tool dashboard for increasing ad conversions

Brands today aren’t short on data — they’re overwhelmed by it. For this reason, it is now crucial to comprehend the significance of customer analytics.