The real challenge is no longer collecting data, but translating quantitative signals into qualitative, profitable action.
Author Archives: Admin
06
Feb
Feb
In Metro Manila, the goal of billboard placement is to be noticed by the proper people in the middle of their everyday lives, not just to be visible.
Advertising and Analytics
How Calton Datx’s Customer Analytics Tool Helps Brands Cut Through Noise and Drive Conversions
04
Feb
Feb
Brands today aren’t short on data — they’re overwhelmed by it. For this reason, it is now crucial to comprehend the significance of customer analytics.
02
Feb
Feb
Should you start integrating programmatic ads in your business? Only if you have and audience measurement tool to back it up. Here’s why.
28
Jan
Jan
Out-of-home advertising is far from disappearing, as billboard advertisements continue to dominate in big cities
20
Jan
Jan
Digital Out of Home (DOOH) advertising is revolutionizing the way consumer brand engagement takes place in the real world. Compared to static billboard posters, digital posters possess the attributes of movement, malleability, and relevance. Not all digital out-of-home ads are created equal, and in many cases, the key is dwell time.