{"id":51,"date":"2026-01-15T14:47:29","date_gmt":"2026-01-15T06:47:29","guid":{"rendered":"https:\/\/caltondatx.com\/blog\/?page_id=51"},"modified":"2026-05-18T14:18:05","modified_gmt":"2026-05-18T06:18:05","slug":"news-and-updates","status":"publish","type":"page","link":"https:\/\/caltondatx.com\/blog\/","title":{"rendered":"News and Updates"},"content":{"rendered":"\n\t<section class=\"section gradient-effect dark has-scroll-for-more\" id=\"section_1641546427\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"loading-spin centered\"><\/div><button class=\"scroll-for-more z-5 icon absolute bottom h-center\" aria-label=\"Scroll for more\"><i class=\"icon-angle-down\" aria-hidden=\"true\" style=\"font-size:42px;\"><\/i><\/button>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-928066772\">\n\n\t<div id=\"col-821067207\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-2117019080\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2117019080 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h1><span style=\"font-size: 200%;\">The Pulse of OOH Innovation<\/span><\/h1>\n<p><span style=\"font-size: 130%;\">Stay ahead with the latest insights in AI-driven audience measurement, industry trends, and Calton Datx product breakthroughs.<\/span><\/p>\n\n<div class=\"tnp tnp-subscription \">\n<form method=\"post\" action=\"https:\/\/caltondatx.com\/blog\/wp-admin\/admin-ajax.php?action=tnp&amp;na=s\">\n<input type=\"hidden\" name=\"nlang\" value=\"\">\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-1\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-1\" value=\"\" placeholder=\"Your Email Address\" required><\/div>\n<div class=\"tnp-field tnp-field-button\" style=\"text-align: left\"><input class=\"tnp-submit\" type=\"submit\" value=\"Subscribe\" style=\"\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\t<div id=\"gap-183223959\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-183223959 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n<a href=\"#articles\" class=\"button white is-outline is-larger\" >\n\t\t<span>Read More<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1641546427 {\n  padding-top: 100px;\n  padding-bottom: 100px;\n  background-color: rgb(21, 93, 252);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_795811142\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-692936241\">\n\n\t<div id=\"col-1407408320\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<span class=\"scroll-to\" data-label=\"Scroll to: #articles\" data-bullet=\"false\" data-link=\"#articles\" data-title=\"Change this\"><a name=\"articles\"><\/a><\/span>\n\t\t<div id=\"ux-relay-0\" class=\"ux-relay ux-relay--pagination\" data-flatsome-relay=\"{&quot;postType&quot;:&quot;post&quot;,&quot;tag&quot;:&quot;blog_posts&quot;,&quot;atts&quot;:{&quot;style&quot;:&quot;normal&quot;,&quot;type&quot;:&quot;row&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns__md&quot;:&quot;1&quot;,&quot;relay&quot;:&quot;pagination&quot;,&quot;posts&quot;:&quot;9&quot;,&quot;image_height&quot;:&quot;56.25%&quot;},&quot;currentPage&quot;:&quot;1&quot;,&quot;totalPages&quot;:2,&quot;totalPosts&quot;:13,&quot;postCount&quot;:9}\">\n\t\t\n  \n    <div class=\"row large-columns-3 medium-columns-1 small-columns-1\" >\n  <div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-guides\/optimizing-billboard-placement-using-vehicle-traffic-data\/\" class=\"plain\" aria-label=\"Optimizing Billboard Placement Using Vehicle Traffic Data\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/vehicle-traffic-data-for-optimized-billboard-placements-300x169.webp\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/vehicle-traffic-data-for-optimized-billboard-placements-300x169.webp 300w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/vehicle-traffic-data-for-optimized-billboard-placements-1024x576.webp 1024w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/vehicle-traffic-data-for-optimized-billboard-placements-768x432.webp 768w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/vehicle-traffic-data-for-optimized-billboard-placements.webp 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-guides\/optimizing-billboard-placement-using-vehicle-traffic-data\/\" class=\"plain\">Optimizing Billboard Placement Using Vehicle Traffic Data<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\tFor the longest time, the billboard advertising industry had a simple philosophy, but this principle [...]\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"badge absolute top post-date badge-outline\">\n\t\t\t\t\t\t\t<div class=\"badge-inner\">\n\t\t\t\t\t\t\t\t<span class=\"post-date-day\">15<\/span><br>\n\t\t\t\t\t\t\t\t<span class=\"post-date-month is-xsmall\">Apr<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-guides\/best-ooh-audience-measurement-tool-for-out-of-home-advertising\/\" class=\"plain\" aria-label=\"Best OOH Audience Measurement Tool for Out-of-Home Advertising\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/best-ooh-audience-measurement-tool_featured-image-300x169.webp\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/best-ooh-audience-measurement-tool_featured-image-300x169.webp 300w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/best-ooh-audience-measurement-tool_featured-image-1024x576.webp 1024w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/best-ooh-audience-measurement-tool_featured-image-768x432.webp 768w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/best-ooh-audience-measurement-tool_featured-image.webp 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-guides\/best-ooh-audience-measurement-tool-for-out-of-home-advertising\/\" class=\"plain\">Best OOH Audience Measurement Tool for Out-of-Home Advertising<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\tSee live audience data from Calton Datx in your first session.\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"badge absolute top post-date badge-outline\">\n\t\t\t\t\t\t\t<div class=\"badge-inner\">\n\t\t\t\t\t\t\t\t<span class=\"post-date-day\">24<\/span><br>\n\t\t\t\t\t\t\t\t<span class=\"post-date-month is-xsmall\">Mar<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-and-analytics\/cut-ad-spending-with-ai-powered-billboard-analytics\/\" class=\"plain\" aria-label=\"Cut Ad Spending With AI-Powered Billboard Analytics\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/billboard-analytics-that-cut-ad-spending_featured-image-300x169.webp\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/billboard-analytics-that-cut-ad-spending_featured-image-300x169.webp 300w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/billboard-analytics-that-cut-ad-spending_featured-image-1024x576.webp 1024w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/billboard-analytics-that-cut-ad-spending_featured-image-768x432.webp 768w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/04\/billboard-analytics-that-cut-ad-spending_featured-image.webp 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-and-analytics\/cut-ad-spending-with-ai-powered-billboard-analytics\/\" class=\"plain\">Cut Ad Spending With AI-Powered Billboard Analytics<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\tSee how billboard analytics data can turn every impression into measurable\u00a0impact.\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"badge absolute top post-date badge-outline\">\n\t\t\t\t\t\t\t<div class=\"badge-inner\">\n\t\t\t\t\t\t\t\t<span class=\"post-date-day\">17<\/span><br>\n\t\t\t\t\t\t\t\t<span class=\"post-date-month is-xsmall\">Mar<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-guides\/use-of-ai-in-advertising\/\" class=\"plain\" aria-label=\"AI in OOH Advertising: Use, Benefits, and Challenges\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/ai-in-advertising-featured-image-300x169.webp\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/ai-in-advertising-featured-image-300x169.webp 300w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/ai-in-advertising-featured-image-1024x576.webp 1024w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/ai-in-advertising-featured-image-768x432.webp 768w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/ai-in-advertising-featured-image.webp 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-guides\/use-of-ai-in-advertising\/\" class=\"plain\">AI in OOH Advertising: Use, Benefits, and Challenges<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\tMarketers today\u00a0aren\u2019t\u00a0short on data \u2014\u00a0they\u2019re\u00a0drowning in it.\t\t\t\t\t<\/p>\n\t\t\t\t\t                                            <p class=\"from_the_blog_comments uppercase is-xsmall\">\n                            2 Comments                        <\/p>\n                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"badge absolute top post-date badge-outline\">\n\t\t\t\t\t\t\t<div class=\"badge-inner\">\n\t\t\t\t\t\t\t\t<span class=\"post-date-day\">10<\/span><br>\n\t\t\t\t\t\t\t\t<span class=\"post-date-month is-xsmall\">Mar<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-guides\/biggest-dooh-advertising-mistake-to-avoid\/\" class=\"plain\" aria-label=\"Biggest DOOH Advertising Mistake to Avoid This 2026\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/biggest-mistake-advertisers-should-avoid-featured-image-300x169.webp\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/biggest-mistake-advertisers-should-avoid-featured-image-300x169.webp 300w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/biggest-mistake-advertisers-should-avoid-featured-image-1024x576.webp 1024w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/biggest-mistake-advertisers-should-avoid-featured-image-768x432.webp 768w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/biggest-mistake-advertisers-should-avoid-featured-image.webp 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-guides\/biggest-dooh-advertising-mistake-to-avoid\/\" class=\"plain\">Biggest DOOH Advertising Mistake to Avoid This 2026<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\tThis 2026, it appears that brands are still making the same expensive mistake with DOOH [...]\t\t\t\t\t<\/p>\n\t\t\t\t\t                                            <p class=\"from_the_blog_comments uppercase is-xsmall\">\n                            1 Comment                        <\/p>\n                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"badge absolute top post-date badge-outline\">\n\t\t\t\t\t\t\t<div class=\"badge-inner\">\n\t\t\t\t\t\t\t\t<span class=\"post-date-day\">03<\/span><br>\n\t\t\t\t\t\t\t\t<span class=\"post-date-month is-xsmall\">Mar<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-guides\/why-start-tracking-emotional-engagement\/\" class=\"plain\" aria-label=\"Why Emotional Engagement is the True Measure of Advertising Success\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/emotional-engagement-as-measure-of-advertising-success-300x169.webp\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/emotional-engagement-as-measure-of-advertising-success-300x169.webp 300w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/emotional-engagement-as-measure-of-advertising-success-1024x576.webp 1024w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/emotional-engagement-as-measure-of-advertising-success-768x432.webp 768w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/emotional-engagement-as-measure-of-advertising-success.webp 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-guides\/why-start-tracking-emotional-engagement\/\" class=\"plain\">Why Emotional Engagement is the True Measure of Advertising Success<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\tEveryone is fooling you by a view of a million ads. It&#8217;s not that this [...]\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"badge absolute top post-date badge-outline\">\n\t\t\t\t\t\t\t<div class=\"badge-inner\">\n\t\t\t\t\t\t\t\t<span class=\"post-date-day\">14<\/span><br>\n\t\t\t\t\t\t\t\t<span class=\"post-date-month is-xsmall\">Feb<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-and-analytics\/traffic-pattern-analysis-for-highway-billboard-advertising\/\" class=\"plain\" aria-label=\"Highway Billboard Advertising: Mastering Traffic Pattern Analysis for Maximum ROI\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/highway-billboard-advertising-for-maximum-roi-featured-image-300x169.webp\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/highway-billboard-advertising-for-maximum-roi-featured-image-300x169.webp 300w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/highway-billboard-advertising-for-maximum-roi-featured-image-1024x576.webp 1024w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/highway-billboard-advertising-for-maximum-roi-featured-image-768x432.webp 768w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/highway-billboard-advertising-for-maximum-roi-featured-image.webp 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-and-analytics\/traffic-pattern-analysis-for-highway-billboard-advertising\/\" class=\"plain\">Highway Billboard Advertising: Mastering Traffic Pattern Analysis for Maximum ROI<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\tDiscover how Calton Datx\u2019s AI-powered highway traffic analytics can transform your billboard investments.\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"badge absolute top post-date badge-outline\">\n\t\t\t\t\t\t\t<div class=\"badge-inner\">\n\t\t\t\t\t\t\t\t<span class=\"post-date-day\">11<\/span><br>\n\t\t\t\t\t\t\t\t<span class=\"post-date-month is-xsmall\">Feb<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-guides\/how-to-measure-store-traffic\/\" class=\"plain\" aria-label=\"How to Measure Store Traffic and Convert it to Sales\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/measure-in-store-data-and-convert-to-sales-featured-image-300x169.webp\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/measure-in-store-data-and-convert-to-sales-featured-image-300x169.webp 300w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/measure-in-store-data-and-convert-to-sales-featured-image-1024x576.webp 1024w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/measure-in-store-data-and-convert-to-sales-featured-image-768x432.webp 768w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/measure-in-store-data-and-convert-to-sales-featured-image.webp 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-guides\/how-to-measure-store-traffic\/\" class=\"plain\">How to Measure Store Traffic and Convert it to Sales<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\tThe real challenge is no longer collecting data, but translating quantitative signals into qualitative, profitable [...]\t\t\t\t\t<\/p>\n\t\t\t\t\t                                            <p class=\"from_the_blog_comments uppercase is-xsmall\">\n                            3 Comments                        <\/p>\n                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"badge absolute top post-date badge-outline\">\n\t\t\t\t\t\t\t<div class=\"badge-inner\">\n\t\t\t\t\t\t\t\t<span class=\"post-date-day\">08<\/span><br>\n\t\t\t\t\t\t\t\t<span class=\"post-date-month is-xsmall\">Feb<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-and-analytics\/determine-your-next-billboard-location-through-foot-traffic-analysis\/\" class=\"plain\" aria-label=\"Using Foot Traffic Analysis to Determine Your Next Billboard&#8217;s Site\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/foot-traffic-analysis-to-determine-next-billboard-site-featured-image-300x169.webp\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/foot-traffic-analysis-to-determine-next-billboard-site-featured-image-300x169.webp 300w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/foot-traffic-analysis-to-determine-next-billboard-site-featured-image-1024x576.webp 1024w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/foot-traffic-analysis-to-determine-next-billboard-site-featured-image-768x432.webp 768w, https:\/\/caltondatx.com\/blog\/wp-content\/uploads\/2026\/02\/foot-traffic-analysis-to-determine-next-billboard-site-featured-image.webp 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/caltondatx.com\/blog\/advertising-and-analytics\/determine-your-next-billboard-location-through-foot-traffic-analysis\/\" class=\"plain\">Using Foot Traffic Analysis to Determine Your Next Billboard&#8217;s Site<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\tIn Metro Manila, the goal of billboard placement is to be noticed by the proper [...]\t\t\t\t\t<\/p>\n\t\t\t\t\t                                            <p class=\"from_the_blog_comments uppercase is-xsmall\">\n                            1 Comment                        <\/p>\n                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"badge absolute top post-date badge-outline\">\n\t\t\t\t\t\t\t<div class=\"badge-inner\">\n\t\t\t\t\t\t\t\t<span class=\"post-date-day\">06<\/span><br>\n\t\t\t\t\t\t\t\t<span class=\"post-date-month is-xsmall\">Feb<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\t\t<div class=\"ux-relay__control ux-relay__control--bottom container pb-half text-center\">\n\t\t\t<ul class=\"ux-relay__pagination page-numbers nav-pagination links\"><li><span aria-current=\"page\" class=\"page-number current\">1<\/span><\/li><li><a class=\"page-number\" href=\"#\/page\/2\">2<\/a><\/li><li><a aria-label=\"Next\" class=\"next page-number\" href=\"#\/page\/2\"><i class=\"icon-angle-right\" aria-hidden=\"true\"><\/i><\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_795811142 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-51","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>News and Updates - Calton Datx<\/title>\r\n<meta name=\"description\" content=\"Your source of the latest audience measurement insights and innovations, from an audience and traffic analytics company.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/caltondatx.com\/blog\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta 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