The Pulse of OOH Innovation

How to Measure Store Traffic and Convert it to Sales

The real challenge is no longer collecting data, but translating quantitative signals into qualitative, profitable [...]

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Using Foot Traffic Analysis to Determine Your Next Billboard’s Site

In Metro Manila, the goal of billboard placement is to be noticed by the proper [...]

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How Calton Datx’s Customer Analytics Tool Helps Brands Cut Through Noise and Drive Conversions

Brands today aren’t short on data — they’re overwhelmed by it. For this reason, it [...]

How Programmatic Ads are Triggered by Audience Measurement

Should you start integrating programmatic ads in your business? Only if you have and audience [...]

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How to Pick the Best Location for Your Billboard Ads

Out-of-home advertising is far from disappearing, as billboard advertisements continue to dominate in big cities

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Why Dwell Time Analysis Is Important in DOOH Advertising

Digital Out of Home (DOOH) advertising is revolutionizing the way consumer brand engagement takes place [...]